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Unleash Your Leadership Brand

There's an element of greatness in everyone. But it does not unleash itself. Greatness requires a personal commitment. Put simply, no CEO, athlete or artist has ever reached great heights without putting their hearts into it.

Making leadership personal

There's an element of greatness in everyone. But it doesn't unleash on its own. Greatness requires a personal commitment.

Brand Card

Your Leadership Brand is

a representation of your personal commitment to scale your impact at work.

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We are moving fast with ambitious plans. Working with Sophia from Personna helped me gain better clarity around my vision to take the organization to the next level by bringing people together as a tribe and empowering them to unleash their full potential. I have enjoyed and benefitted from the coaching and highly recommend Personna for Senior Execs' coaching.

Christine Tan, Managing Director, Asia Pacific at D-EDGE Hospitality Solutions.

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Our system

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Frame your

learning edge.

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Define your

leadership brand.

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Activate new

leadership habits.

What we do

Individual Programmes





With us, it's personal

What looks like a people problem is often a growth situation. Things change, disruption happens, as they do. With change comes the need for adaptation, for fresh thinking and sometimes a total reboot.


Every day, we are under immense pressure to meet ambitious organisational goals. But no matter how hard we work, the conflicts, inefficiencies and setbacks don't seem to let up. Instead, we end up stressed and burnt out. Somehow, somewhere, we got derailed. Where did we lose our edge? And more importantly, how do we get it back?

Sophia & Roger

PERSONNA is a leadership development company specialising in leadership branding.


Our mission:

How might we support ambitious leaders and teams in Asia to scale their impact

without burning out?

We provide Individual and Group programs. Our leadership development programmes

are based on three core principles:

Sweet spot for performance

Leadership is personal

Practical yet powerful

PERSONNA has been developing leaders since 2010.

1. Sweet spot for performance

This is not another leadership development programme. It should be a better one. Our programmes are designed to help you stay in the sweet spot for performance during high-stress situations. When you're in the zone, you'll naturally reach new levels of performance without burning out.


2. Leadership is personal


We believe that everyone is a leader. But this is not a one-size-fits-all solution. It should be as unique and agile as you and your business context. Leadership is personal. Emotions are indispensable in prioritising what really matters to us.  Our programmes are designed to help you become more aware of the mental models, or "stories", that guide your decision-making and actions. They also guide you to drop the mental models that are no longer relevant, and simulate new ones that align with your longer-term goals.

3. Practical application


It's not good enough to help you know better. It should help you do better. Our solutions should have practical applications for real people in the real world, performing their highly demanding jobs. We also understand that asking people to do too much, especially busy leaders, does not work. Thus our programmes take a real-time integrated approach offering simple yet powerful tools to give you the greatest bang for your buck.

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About Us
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Let's talk!

Curious how you can revamp your leadership persona?


Contact us to find a good time to connect.

+65 9798 8021

1 Keong Saik Road, Singapore 089109

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