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Becoming a great leader is not for the faint-hearted. All great leaders have one thing in common - they are constantly striving to enhance their performance. They are constantly stretching themselves to grow and learn. They are constantly reinventing themselves. It can be a rollercoaster and we are here to support you. Whether you are looking for a quick shift or a radical transformation, we love it all, it's the work that excites us.


I’m a really curious person. I’m always wondering, “What’s actually going on right this moment?” It helps me get to what’s real – that’s basically what being a designer is all about. When the topic is yourself, things get a lot more challenging. This inner work is *hard* to do by yourself. That’s where I found the Personna leadership coaching immediately helpful in defining my personal leadership principles. I feel more grounded now in what should be. I’m able to articulate the power I’ve always known I had within but had struggled to put my finger on.

Gordon Candelin, Associate Partner, Leader of McKinsey Design SEA.



First, here is what coaching is not.


Coaching is NOT consulting.

SAME: Both coaching and consulting involves goal-setting, planning and change management.


DIFFERENT: You hire a consultant to give you the right answers, and you hire a coach to ask you the right questions. A consultant puts the solutions in, and a coach pulls the solutions out. 


Coaching is NOT therapy.

SAME: Both coaching and therapy create safe spaces which invite self-reflection, self-awareness and behaviour change. 


DIFFERENT: Coaching focuses on achieving business results, and therapy focuses on healing. Coaching looks to the future to guide action in the present, and therapy looks to the past to explain the present.


So, what IS coaching?


Coaching is about helping you unlock the best way for YOU to lead in your organisation. While there are plenty of books and courses on how to lead, there is no book or course on the best ways for YOU to lead. To lead in the way only YOU can, given your story. To be the first leader like YOU.


Coaching aims to align your values and vision with the organisation's. It’s for this reason that coaches can help make a substantial impact by actually working with you on enhancing your personal leadership qualities within the structure of your organisation so that you can achieve your goals faster - both your personal goals AND the organisation's.



New to role leader looking to facilitate quicker transitions: Develop a better understanding of the dynamics and requirements of your new role and adapt to it in a manner that is authentic and consistent with who you are. Because pretending to be someone else simply won’t scale. The coach focuses your attention on acquiring new insights, skills, and capabilities to ramp up operational effectiveness in the new domain.


Senior leader looking to manage business complexity better: What looks like a people problem is often a situation problem. Things change, disruption happens, as they should. With change comes the need for adaptation, for fresh thinking and sometimes a total reboot. The coach helps you to reframe this problem as an emerging opportunity. Take a difficult situation and learn through it.


High potential talent looking to accelerate leadership development: Leadership development is not one-size-fits-all. As if the same skills or leadership style is effective regardless of the context. The most effective way to learn to become a great leader is by doing the job. The coach provides a personalised individually-tailored way of learning rather than programmatic. This is learning in the flow of work. Learning at the speed of business.


CEO looking for a safe space to have difficult conversations: Leaders can lead very lonely lives. Never in your life have you been so surrounded by people, yet felt so isolated. No one understands you. No one appreciates how hard the job is. Coaching allows for confidential conversations you cannot have with superiors, peers, employees, or family. The coach acts as a sounding board to explore different perspectives on organisation dynamics or strategic matters.



You will get the best results from coaching if: 

  • You are motivated to learn and evolve

  • You can actively engage in the process

  • You are self-aware and willing to go deep


You don’t need these to begin the coaching process:

  • Clear goals

  • High emotional intelligence

  • Communication skills

These qualities emerge as a result of the coaching process. They are not prerequisites for coaching.


You are unlikely to benefit from coaching if:

  • You do not see a need for change

  • You are unwilling to look inwards

  • You are resistant to being open and emotionally vulnerable​

Ready for the Workout

Quick Shift

Leaders who want to give coaching a try, or address a specific issue, or re-energise (perk-me-up). 


Time commitment: 3 sessions over 1 month.

running up staris

Major Change

Busy leaders who want to make major changes in a short period of time. They want to get the job done, even if it requires some work along the way. They want to be meticulous in their approach, and make sure that everything is planned and executed down to the tiniest detail.


Time commitment: 6 sessions over 3 months.

Girl Running in Urban Scenery

Radical Transformation

Leaders who are exhausted and depleted, and are beginning to see that in order to scale themselves and their organisations, they have to become a different type of leader. They want to unhook from old patterns that are holding them back. They want to simplify their approach to leadership, becoming more strategic about where they put their attention. Laser-sharp focus on the things that matter, and create profound impact.


Time commitment: 12 sessions over 6 months.



Our coaching engagements are all about getting to your result. Investing in yourself is a joyful experience and we want to keep our subscription model clean and simple, a month-by-month engagement approach.

  •  Typically, coaching engagement is 3 or 6 months.

  • 2 x 60-minute sessions per month which include support on an as-needed basis (for example, WhatsApp or short call to prepare for the difficult conversation).

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