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  • Writer's pictureRoger Grant

5, 4, 3, 2, 1. Thunderbirds are go!

Updated: Jun 17, 2020

We were blinded by the pure awesomeness of the cave rescue in Thailand. 2,000 soldiers, 200 divers and representatives from 100 government agencies dropped their business-as-usual and boarded a plane to Chiang Rai to help the rescue efforts.

Elon Musk’s team kicked into action too, deploying engineering experts from SpaceX, the Boring Company and Tesla to the site. The team brainstormed for ideas and came up with several designs, including an inflatable tube with airlocks and an escape pod.

Does anyone remember International Rescue from the TV series Thunderbirds? For those not from our *ahem* generation, International Rescue was a secret organisation dedicated to saving human life, using technologically advanced land, sea, air and space vehicles. Cool stuff. Elon Musk’s team reminded me of that. They went through rapid prototyping and delivered a Minimum Viable Product (MVP) in less than 2 weeks.

The mini-sub eventually was not needed in the incredible rescue effort. That possibility didn't stop Elon Musk’s team and the other 2,200 brave souls, from choosing to take action. In a crisis, you want all options on the table. 

What would your organisation look like if people moved at that level of conviction to solve a problem?

We support business leaders who want to make things better. They feel compelled to act. The Fight Club Challenge helps them gain clarity on the important mission they’re meant to accomplish and create a bright spot in 6 months. Like the mini-sub, it might turn out not being used, or it could be the starting point of your organisation’s next level of transformational growth.

If you know a leader who wants more options on the table, please let us know. We would love to see if we can help them unleash their people’s potential.


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PERSONNA is a leadership development company focused on the people side of transformation. We hold a simple belief that everyone is an extraordinary and powerful force for positive change. When you make work personal, naturally you become a better leader.

We’re here to help people become better leaders, build highly-effective teams, and create a culture of trust & collaboration in their organisations. We provide leadership branding, leadership coaching and group experiences. If you are curious to learn more drop us an email to

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