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  • Writer's pictureRoger Grant

Scaling Impact: Your Personal Guide to Choosing the Right Executive Coach

I believe in my potential. And I haven't reached it yet.

Our top clients invest US$20k per year in their professional development. Like Olympic athletes, they have a coach and team of experts supporting them. While some might hesitate at the cost, these leaders see it as a strategic investment that enhances their impact, especially with their almost seven-figure salaries. As one senior partner of a global consulting firm puts it, "I believe in my potential. And I haven't reached it yet."

The good news is that a diverse array of executive coaches, ranging from ex-professional sports athletes to military psychologists, is available, offering mind-bending possibilities for professional growth. 

But most people have not tried coaching or had a negative experience. To help, we've prepared a list of FAQs.

Why should I hire an executive coach?

You hire a coach to improve your leadership skills, enhance decision-making, develop better communication skills, increase self-awareness and advance your career. Coaches help you navigate challenges, facilitate new insights and achieve specific professional goals.

How do I know if I need an executive coach?

You might benefit from engaging an executive coach if you are advancing your career, navigating a big transition, driving organisational growth, or breaking a pattern of behaviour which is sabotaging your opportunity to scale impact. If you feel stuck or want to accelerate your professional growth, getting professional support can be valuable.

Equally likely, you’ve seen a peer leapfrog in their career with the help of coaching and desire similar results for yourself; "I wanna get what she's got."

What should I look for in an executive coach?

Ask yourself these questions:

1 . Have they delivered results for someone like me?

Look at their relevant experience and credentials. Testimonials can show if they have helped others achieve outcomes similar to what you want.

2. Can they replicate that success for me?

Investigate their process and methodology. Check their website and read their book to ensure the outcome is repeatable.

3. Can we work well together?

Meet them to determine the chemistry fit. It's crucial they align with your beliefs and values and can build a safe space for deep conversations.

Bonus question: Who's their coach?

This reveals if they practise what they preach and are investing in their own development.

Beyond the very extreme of fatigue and distress, we may find amounts of ease and power we never dreamed ourselves to own; sources of strength never taxed at all because we never push through the obstruction.

What do you get from working with a coach?

  1. Self-Reflection: Coaches hold up a mirror to help you see your true self.

  2. Accountability: They act as accountability buddies to help you achieve your goals.

  3. Structured Transformation: They provide a framework for your transformation journey.

  4. Scalable Impact: Coaches help you adopt new ways of working and amplify your impact.

  5. Alignment: They help you reconnect with your superpowers, articulate your vision and rally others to join you on your journey.

What is the cost of hiring an executive coach?

Executive coaching typically costs US$500-1,000 per session, depending on the coach’s experience, location, format (in-person vs. virtual) and the duration of the coaching engagement. Be ready to pay at least US$10,000 per month to work with a celebrity coach. As a guideline, consider spending 3% to 5% of your annual salary on professional development.

How can I measure the success of executive coaching?

Success can be measured by:

  • Salary increase

  • Achievement of specific goals set at the beginning of the coaching engagement

  • Improved performance metrics or key performance indicators (KPIs)

  • Enhanced leadership and communication skills

  • Feedback from peers, subordinates, and superiors

  • Personal satisfaction and professional growth

  • Happier family

What is the difference between an executive coach and a mentor?

An executive coach is a professional trained to help clients achieve specific goals through structured sessions based on the coaching methodology. A mentor, on the other hand, is usually someone experienced within your industry or organisation (whom you wish to emulate) who provides informal advice, guidance and support based on their own experience.

PERSONNA's Approach

With PERSONNA, our proprietary methodology is about making leadership personal. We help you define your Leadership Brand and use it as a lens to scale impact at all levels: personal, team, department and organisation. Your Leadership Brand captures the unique combination of skills, qualities and values that define your leadership style and reputation.

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PERSONNA is a leadership development company specialising in Leadership Branding. We help ambitious leaders and teams to scale impact in Asia by making leadership personal. We provide leadership branding, leadership coaching and group experiences. Personna has been developing leaders since 2010.

If you are curious to learn more drop us an email at

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