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  • Writer's pictureRoger Grant

What's your Leadership Edge?

Updated: Jun 17, 2020

What the feijoa is Grab doing in financial services? We’ve been confused as to exactly what they’re doing. Seems random.

But how true is that?


“I wake up every day thinking about how we’re going to empower the next 100 million micro-entrepreneurs by 2020,” Grab CEO Anthony Tan shared at the Money 20/20 Conference. “I know it’s tough. People called us a taxi app. Dealing with competitors was impossible. But our job is to make impossible possible.”

Grab is one of the top 5 apps in Southeast Asia with a footprint of 86-million phones. What does that enable them to do?

Anthony and his team are dancing at the edge of greatness. They’re empowered from within to create new ways to win. They’ve clarity on who they are, what they’re here to do and why it matters to them. They’re not defined by what the market says they should be. This is how non-traditional competitors are born.


Has an opportunity presented itself to you?

Timing is everything. When an opportunity presents itself, don’t hesitate. At your best, you’re a powerful force for positive change: driven, conscientious and highly motivated to make things better.

If you’re looking to dance at the edge of greatness, get in contact to find out more about the Magical Breakthrough 2019 coaching program. Over six months, the PERSONNA team will help you become empowered from within to create new ways to win. We’ll help you reestablish greater awareness of your personal leadership principles and create a customised strategy to make a magical breakthrough in 2019.

If you like reading more about leadership and change, join our newsletter, stay inspired here.


PERSONNA is a leadership development company focused on the people side of transformation. We hold a simple belief that everyone is an extraordinary and powerful force for positive change. When you make work personal, naturally you become a better leader.

We’re here to help people become better leaders, build highly-effective teams, and create a culture of trust & collaboration in their organisations. We provide leadership branding, leadership coaching and group experiences. If you are curious to learn more drop us an email to

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